01
We select the right brands for Japanese, & Korean consumers
Leveraging our experience and market insights, we identify market trends and opportunities to select the right brand partnerships to bring to the Asian market.
03
We connect brands through our local networks into Asia’s retail landscape.
Connecting our brands to our real estate partners, and our internal operations, marketing, digital, HR, legal, and IT teams to give them direct access to the market.
02
We adapt the optimal strategy for each brand.
We design optimal distribution plans across channels for each brand and offer tailor-made strategies and partnership structures to our brands.
04
We accelerate brand growth across Asia.
Implementing our expertise across wholesale, logistics, PR, and marketing, we accelerate brand performance.
05
We are your partner to thrive in Japan & Korea.
Growing your business through constant monitoring and adapting to new local market trends, technology, and channels to timely identify opportunities for continued optimization of your brand.
Multi-Channel
A unique coverage of channels and customer touch points to navigate complex local retail networks.
Multi-Service
A 360 operational support, aligned with our partners’ needs.
01
Set-up Services
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Market and Consumer Study
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Business plan
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IT & Legal set-up
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Consulting
02
Support Functions
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Brand Management Strategy
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Communication & Marketing
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Finance & Accounting
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HR & Administration
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IT & Legal operation
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Logistics
03
Omnichannel Operations & Development
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Retail development
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Store & e-commerce construction
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Store & e-commerce operation
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Staff training
Multi-Model
Flexible business models that best suit our partners to deliver reliable, risk-managed partnerships for their long term growth.
Traditional Distribution
The Brand generates wholesale revenue and provides marketing and capex support to Overpass. Overpass is responsible for operating the local business in accordance with the strategy of the Brand. Overpass charges a commission on sales generated and is responsible for its own P&L.
Joint Venture
The Brand and Overpass share control over the local market operations including decisions on capex and structure costs. The Brand invests in the market development and Overpass participates up to 49.9% of funding to achieve the initial five-year plan. Overpass advises and manages the business, receiving a management fee plus an ROI on its equity in the business.
Service Management
The Brand has full control over the local market operations including decisions on capex and structure costs. The Brand invests in the market development providing all the necessary funding. Overpass advises and manages the business receiving a fixed management fee plus an incentive based on agreed KPIs.
Equity Participation
The Brand has full control over the local market operations including decisions on capex and structure costs. The Brand invests in the market development and Overpass participates to the necessary funding to achieve the initial five-year plan. Overpass advises and manages the business receiving management fees plus a ROI on its equity in the business.
Looking to expand your brand into Asia?